When starting a new business, the most important and often overlooked area for start-ups is the “branding”.

What is a brand?

A strong brand can differentiate you from your competition. It should be a memorable image.

Logo creation is an important aspect of brand building. Designing a logo involves developing a memorable symbol that serves to represent the brand in the public mind. A logo must be in tune with the precise image a company wishes to project. Brand messaging is the communications component of branding. All advertisements, promotions and public messages concerning the brand use the same manner of tone and voice.


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